Welcome to Money Making Story,

Today, we’re thrilled to share the story of Nick Buzz, who moved to Canada at 17 and quietly built a faceless $1.2M online business.

In this discussion, we’ll discuss his:

• Top Advice

• Design Dreams and Family Expectations

• Escaping to Canada at 17—with No Plan

• Battling Back Through Logo Contests

• AI Terms Everyone Should Know

• The Meta Chapter: Prestige Without Purpose

• The Faceless Designer Era Begins

• The Big Swing: Launching “Baked”

• Marketing Strategy: Roasts, Authenticity & Anonymity

• What Success Feels Like: Quiet, Intentional, Free

• Lessons from Nick’s Journey

• Transform Your Life

Top Advice:

"Authenticity, anonymity, and laser focus helped Nick transform personal passion into a powerful community-driven business—without ever showing his face."

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“Being anonymous gives me peace.”
That one sentence sums up how Nick Buzz, an immigrant from India, turned rejection, doubt, and financial struggle into a $1.2 million-a-year business—without ever showing his face online.

This is not just a story of entrepreneurship. It’s a story of rebellion, focus, and resilience—of betting on yourself when no one else does.

Design Dreams and Family Expectations

Nick Buzz’s story begins in India, where drawing was his escape and deepest passion. At 17, he defied his father's expectations, choosing animation over engineering. His dad replied bluntly:

Undeterred, Nick channeled that doubt into a fierce determination to prove himself.

Escaping to Canada at 17—with No Plan

Nick scraped together his earnings and enrolled in a design program in Toronto. At just 17, he moved to a new country, believing that opportunities in design would be more abundant.

But life hit hard.

“A $150 haircut he couldn’t afford forced him to call his dad for money—a painful low point.“

He was lonely. Broke. A foreigner trying to find work in a saturated market while battling language barriers and homesickness. Still, he kept grinding.

Battling Back Through Logo Contests

Nick spent six months entering logo design contests—200 in total—finally winning one for ₹10,000 (about $200). That victory lit the spark; he believed he could turn art into income. He enrolled in a local design college before earning ₹3,200 (~$45) on one project—confidence enough to keep going.

The tide turned in 2016 when a developer spotted Nick’s work on Dribbble and referred him to a client. He made $3,200 in just two days—on his first day of university.

That same client stuck with him for 3.5 years, and soon Nick was earning $80–90K a year freelancing. But his out-of-state tuition and high living costs meant he still couldn’t live freely.

No dinners out. No gifts. No friends.
Just work, sleep, and survival.

AI Terms Everyone Should Know

The Meta Chapter: Prestige Without Purpose

Eventually, Meta (formerly Facebook) offered Nick a high-paying internship. The prestige opened doors, elevated his resume, and gave him credibility.

But the job lacked something essential—creative freedom.

“I was tired. There was no room to grow. I felt trapped in routine.”

In 2022, with a baby on the way and just two months of savings left, Nick quit his job. He had to make something work—and fast.

The Faceless Designer Era Begins

Nick launched a faceless Twitter account, redesigning company landing pages and posting “roasts.” His first kit—a $9 pack of redesign templates—earned sales quickly. Over time, a premium custom-templates tier priced up to $300 brought in $6K–$7K/month. But 12 simultaneous projects soon burned him out.

The Big Swing: Launching “Baked”

Then came Baked—a monthly design subscription service co-founded with fellow designer Alex. At first, it didn’t take off. Pricing was too high, and few clients were willing to pay.

Until one post changed everything.

A client discovered Nick through an old tweet and paid $4,317/month. From there, the business exploded:

• August: $24,000 MRR

• September: $48,000

• Eventually: Over $120,000/month

All this, with no office, no team—just two people and a laptop.

Income, Tools & Operations

• Revenue today: Climbed from $24K to $120K MRR before launching daughter/nanny expansion.

• Team growth: Initially solo, later expanded with freelancers and full-time hires.

• Lifestyle: Now supports his family, paying for childcare and enjoying quality life—without ever giving up anonymity.

Marketing Strategy: Roasts, Authenticity & Anonymity

If you’re a developer or solo founder wondering if you can build something big: yes, you can — but only if you do what others won’t.

If Lane could advise his past self, he’d warn against:

• Paralysis through research. People jump from content to action too slowly. Start shipping now.

• Over-relying on general learning. Build something real instead of absorbing generic advice.

• Delegating too early. Founders must learn key skills: a developer should learn marketing; a marketer should learn product/tech.

Niche + Quality + Smart Channels = Scale

Boot.dev didn’t become a million-dollar platform by copying competitors or building a messy MVP. It succeeded through:

1. Solving a clear niche problem

2. Building a polished, interactive solution

3. Distributing strategically via trusted influencers

Together, these elements created a profitable recurring revenue engine for a solo-founding engineer.

What Success Feels Like: Quiet, Intentional, Free

Today, Nick throws money at problems he used to lose sleep over. He pays a $5,000/month nanny without blinking. His dad apologized for not believing in him.

“They don’t know what I do. They just know I make money—and they’re proud.”

Lessons from Nick’s Journey

1. Start Anonymous if You Need To
   You don’t have to build in public. You can build in peace.

2. Consistency Beats Talent
   Nick didn’t win because he was the best. He won because he didn’t quit.

3. One Good Product Beats Ten Small Projects
   When Nick focused, everything changed.

4. Being Real Wins Online
   He didn’t shout “buy now”—he added value first, and the money followed.

5. It’s Never Too Late to Bet on Yourself
   Even with a baby on the way and 2 months of savings, Nick made the leap.

Learn More About MrNick_Buzz

You don’t need a fancy degree, a huge following, or even to show your face to succeed. What you do need is grit, focus, and the courage to start—even when no one believes in you. Nick’s story proves that staying consistent, providing value, and being true to yourself—anonymous or not—can turn quiet ambition into a million-dollar reality.

Transform Your Life

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