How Deven Made $65,000 in 3 Days After Failing Multiple Startups

Welcome to Money Making Story

Today, we’re diving into the remarkable journey of Deven, an indie hacker from India who turned years of failure, doubt, and obscurity into a thriving SaaS business. With no audience, no investors, and barely any traction, Devon discovered a simple but powerful growth lever—lifetime deals—and used it to generate $65,000 in just three days.

In this story, you’ll discover his:

• Top Advice

• The Early Failures and the Search for Direction

• The Birth of Supergrow

• Why He Focused on a Validated Market

• The Lifetime Deal Launch: $65,000 in 3 Days

• Behind the Scenes: Pricing, Partners & Profit Cuts

• The Real Benefits—and Costs—of LTDs

• Turning Feedback into Product Gold

• From Lifetime Deals to Recurring Revenue

• Lessons from Deven’s Journey

Top Advice:

“Don’t chase new ideas—refine existing ones. Build in validated markets, improve what already works, and let customer feedback shape your product.”

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In a small apartment in India, with no following and no funding, Deven sat staring at his laptop—another failed product behind him, another uncertain idea ahead.
He wasn’t a viral success story or a coding prodigy. He was a builder learning through mistakes. His earlier ventures had flopped, his savings were gone, and yet, he refused to stop creating.

Then came a spark. He realized there were dozens of tools helping people grow on LinkedIn—but none that made content creation effortless. That’s how Supergrow began—a small weekend project that would soon change everything.

The Early Failures and the Search for Direction

Like many indie hackers, Deven’s early journey was rough. He experimented with different products, markets, and ideas. Each time, he’d launch with optimism and end with disappointment.
But each setback taught him something crucial: the importance of validated demand.

Instead of trying to invent a new category, Deven shifted focus—he would build in an existing, proven space and make something slightly better. This shift in mindset set the foundation for his success.

The Birth of Supergrow

After experimenting with various AI tools, Deven built an MVP that helped professionals craft LinkedIn posts using GPT-3. It was simple but powerful—it turned raw thoughts into polished, professional posts.

When he tested it himself, he realized how transformative it could be. Within weeks, he began refining features, improving the interface, and preparing for a public launch.

Why He Focused on a Validated Market

Deven studied his competitors carefully—tools like Taplio, ContentIn, and AuthoredUp. Each had strong traction but lacked a smooth content creation experience.

He saw a gap. If these imperfect tools were already generating revenue, that meant there was room for a better product.
His plan wasn’t to reinvent LinkedIn marketing—it was to enhance it.

The Lifetime Deal Launch: $65,000 in 3 Days

At the time, Deven had just 600 Twitter followers and no real audience. Marketing wasn’t his strength. That’s when a platform called RocketUp reached out, offering to help him launch Supergrow through a lifetime deal (LTD) campaign.

He was skeptical—but he had little to lose. In three days, Supergrow made $65,000. Even after RocketUp’s 40% cut, Devon walked away with $40,000, a small team of loyal users, and most importantly, validation.

ChatGPT Cheat Sheet

Behind the Scenes: Pricing, Partners & Profit Cuts

RocketUp helped set up the pricing structure:

• $79 for the basic plan

• $199 for the pro plan

• $299 for the agency plan

Each customer paid once for lifetime access—equivalent to four to five years of value. RocketUp handled all the marketing: email blasts, paid ads, landing pages, and visuals. Devon’s only job was to build and support the product.

Though the 40% cut stung, the instant reach and exposure were worth it. He traded margin for momentum.

The Real Benefits—and Costs—of LTDs

Deven admits LTDs aren’t perfect. They bring cash, validation, and early feedback, but also demanding users and high platform fees. Some buyers expect constant updates, some complain, and many never return after the first use.

Yet, among those users were a handful of engaged, honest testers who shaped the roadmap. Their feedback exposed bugs, improved features, and helped Supergrow evolve rapidly.

Turning Feedback into Product Gold

Out of 250+ LTD buyers, only about 10% became active long-term users—but those few became invaluable.
They provided harsh, unfiltered insights that guided Devon’s next moves. Their input refined Supergrow’s workflow, UI, and feature set—making it more competitive in an already crowded market.

“They didn’t sugarcoat it,” Deven said. “They told us what was broken—and that’s how we fixed it.”

From Lifetime Deals to Recurring Revenue

After the LTD phase, Deven focused on building a sustainable business model.
He doubled down on customer support, responding personally to queries and turning common problems into product features.

Within months, Supergrow launched on Product Hunt—backed by loyal LTD users who became its earliest advocates. The result? Product of the Week, 50 new paying customers, and the start of steady subscription revenue.

Today, Supergrow earns over $230,000 a year, serving 800+ recurring users and growing through word of mouth.

Lessons from Deven’s Journey

Deven’s path wasn’t about viral hacks or overnight luck. It was about iteration, feedback, and persistence.
He learned that you don’t need a unique idea—you just need to execute better in an existing space.

From multiple failures to a $230K-per-year SaaS, Deven’s story is proof that momentum is built—not found.

Learn More About Deven & Supergrow

Deven’s journey reminds us that failure is often just unfinished progress.
He didn’t need a massive following, expensive ads, or investor backing. He needed focus, feedback, and three days of courage to launch something real.

If you’ve been hesitating to build—this is your reminder:

Learn More About Deven

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