Welcome to Money Making Story

Today, we’re diving into the story of Lots, a London-born founder who treats apps like real estate — building them in weeks, scaling to $10K–$20K MRR, and flipping them for fast, all-cash exits.
Since 2022, he has done this four separate times, earning $500,000+ and reaching over 1 million users across his portfolio.

In this edition, we break down:

• Top Advice from Lots

• How He Discovered Build → Grow → Flip

• His First Accidental Exit

• The Repeatable Playbook

• His Framework for Spotting 6-Figure Ideas

• How He Gets $0.30–$0.50 CPIs

• His Fast-Close Selling Strategy

• Ideas He’d Build in 2025

• Tools & Tech He Uses

• Lesson From His Journey

• Learn More About Lots Lotanna Ezeike

Let’s dig in.

Top Advice from Lots:

“Only play games you can win—and always have an edge. Decide upfront: is this a legacy build or a cash-flow flip? Keep ops simple. Don’t sell to the highest bidder; sell to the fastest closer.”

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In a small flat in London, fresh off a failed VC-backed startup, Lots sat staring at his laptop—broke, exhausted, and unsure of his next move. He wasn’t a prodigy or a viral success. Just a builder who’d bet big, lost big, and refused to quit.

Then came a shift.
Instead of chasing billion-dollar dreams, he’d treat apps like real estate—build fast, grow to $10K–$20K MRR, flip for cash.

His first test was Bible Buddy, then Magic Music, Toxic Traits, and Pray Screen. Four simple apps built in weeks, scaled with UGC, and sold for over $500,000 total.

What started as survival became a system—proof that you don’t need the perfect idea.
Just a game you can win.

The Spark: From VC Failure to Micro-Exits

Before he became known for flipping apps, Lots:

• worked in banking

• raised VC funding for a startup

• ran it for 3.5 years

• then watched it fail

He describes this era simply as:
“I was still broke.”

After shutting down, he decided to build something smaller, faster, and profitable — not another decade-long grind.

In 2022, GPT models became widely accessible. He spotted a wave forming and decided to ride it.

That decision changed everything.

His First Hit: Bible Buddy

His first breakout success wasn’t even planned.

He noticed everyone was building “Bible GPT” bots — simple Q&A apps. So he built something with a twist:

• an AI therapist for Christians

• conversational, emotional, personalized

He launched it first on WhatsApp, not even on the App Store.

He quickly learned a brutal lesson:
WhatsApp charges aggressively for every conversation window.

His costs ballooned to $15,000/month.

So he hired an engineer from Upwork, moved the whole product to iOS/Android, and continued to grow.

When he casually listed Bible Buddy on MicroAcquire, he unexpectedly received interest — and closed his first sale.

That first exit planted the seed:

This wasn’t a one-off… it was a playbook.

Why He Builds to Sell (Not Scale)

Lots follows two macro trends:

1. “Tech is easy now.”

The barrier to building apps is low — meaning:

• more builders

• more buyers

• more liquidity

• more flips

Entrepreneurs increasingly prefer to buy something already validated than build from scratch.

2. Fast exits > 10-year startup journeys

He says:

Instead of chasing billion-dollar dreams, he chases:

• $10–20K MRR

• 2–4x profit multiples

• full cash deals

• under 12 months

He believes more founders should do the same.

The 7-Step Playbook: How He Builds → Grows → Sells Apps

This is where the gold is.

Below is his exact framework.

1. Spot Trends on the App Store

He checks:

• top categories

• top 20 apps

• SensorTower revenue estimates

He only builds if:

• multiple competitors are doing $100K–$500K MRR

• the category is proven

• the niche has room for variation

ChatGPT Cheat Sheet

2. Make the App Unique (usually via a niche)

For him, this niche is:

Christianity

Because:

• it’s underserved

• faith-based tech often lags behind

• he personally understands the user

• he has built a 1.2M-person email list of Christian users

This is his edge.

3. Make the App “Single Player”

He avoids social or network-based apps.

Single-player apps:

• are simpler

• cost less to build

• onboard faster

• sell for higher multiples

• have cleaner metrics

4. Either Highly Shareable or High Retention

This rule is genius.

Users rarely say “Download this app.”

But they do share:

• generated images

• screenshots

• music

• charts

• messages

Example: Magic Music

• users generated AI rap songs

• shared them with friends

• the friend heard the song in a web player

• giant green button: “Make your own song.”

• viral loop created

Example: Pray Screen

A wild idea, massive retention.

• blocks your apps

• to unlock them, you must pray

• 60% day-30 retention (nearly unheard-of)

As Lots says:
“High retention or high sharability. Pick one.”

5. Make the Tech Stack Plug-and-Play

A buyer should think:

No complex backend, no exotic tech.
Straightforward, clean, easy.

6. Grow the App (UGC + Ads)

He scales almost entirely through:

UGC + Rage-bait content

He posts videos designed to:

• spark arguments

• require rewatching

• prompt comments

TikTok interprets these as strong engagement and boosts the reach.

Once content hooks are proven, he switches to:

Meta Ads with proven creatives

That’s how he gets:

• $0.30–$0.50 CPI in the U.S.

• at scale

Crazy good.

7. Sell at $10K–$20K MRR

He waits until:

• revenue is growing

• charts show a 3-month upward trend

• operations are clean

• metrics are stable

Then he lists on:

• MicroAcquire

• Twitter

• niche founder groups

And here’s his secret:

He never sells to the highest bidder.

Instead:

• he picks the third-highest offer

• tells them “Two people are above you, but if you close in 3–4 days, I’ll choose you”

• they wire immediately

Time kills deals.
Fast closings = guaranteed payments.

Lesson From His Journey

Lots’ journey teaches one powerful truth:
you don’t need to chase the biggest idea—you need to chase the idea you can win.

He stopped trying to build the next billion-dollar startup and focused instead on what he could execute quickly, sell cleanly, and repeat. By treating apps like real estate—build, grow, flip—he turned small, fast wins into over $500,000 in exits.

His success didn’t come from luck or genius.
It came from:

• choosing niches where he had an edge

• building simple products instead of perfect ones

• launching fast and iterating publicly

• focusing on distribution, not dreams

• collecting cash instead of collecting ideas

The lesson?
Don’t wait for the perfect opportunity.
Find the game where the odds favor you—and play it relentlessly.

Learn More About Lots & His App-Flipping Playbook

Lots’ journey proves that you don’t need a perfect idea or a decade-long plan.
You need speed, simplicity, and the discipline to build where you actually have an edge.

He turned four small apps—Bible Buddy, Magic Music, Toxic Traits, and Pray Screen—into over $500K in exits by focusing on one thing:
games he could win.

If you’ve been waiting for the “right moment,” this is your sign:
Start small. Ship fast. Learn even faster.

Learn More About Lots Lotanna Ezeike

Serve Fast. Earn Faster.

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