Welcome to Money Making Story,

Today, we’re thrilled to share the story of Jacob, a former music producer who bootstrapped a viral SaaS app from his bedroom using Bubble.

In this discussion, we’ll discuss his:

• Top Advice

• The Turning Point: Idea #7

• Building the App Without Writing Code

• Why Bubble Was the Game-Changer

• Cheatsheet for Managing Your Time

• The Marketing: Viral by Design

• The Shift from Services to Software

• What a Million-Dollar Day Looks Like

• The Lessons: Advice from the Trenches

• Transform Your Life

Top Advice:

"You don’t need a Computer Science degree to build a SaaS business. You just need persistence, a good idea, and the right tools."

Join the AI ROI Conference on September 25 - Free Virtual Conference

On September 25, get the expert formula for turning AI spend into ROI at your oganization at Section's virtual AI ROI conference.

No gatekeeping, no pitching, no BS. Hear from top AI leaders like Scott Galloway, Mo Gawdat, and May Habib and leave with a clear path to AI ROI for your company.

Jacob didn’t begin his journey in tech.

He was a songwriter and music producer, releasing tracks on Spotify and chasing the dream. But like many indie artists, he struggled with marketing. The agencies he hired overpromised and underdelivered. So, he did what any resourceful creator would do: he learned how to do it himself.

He dove into online courses, taught himself digital marketing, and eventually racked up close to a million organic streams. What started as a personal mission became a service—helping fellow musicians promote their work. That evolved into his first business: a music marketing agency called Domino.

But Jacob hit a wall.

This search for scalable freedom led him to SaaS.

The Turning Point: Idea #7

After six failed SaaS experiments, Jacob finally struck gold.

His co-founder, Alex, stumbled upon a pattern on TikTok—faceless videos going viral. These were simple, text-on-screen videos with automated narration and background visuals. The catch? Creating them consistently was hard.

They joined forces and built a prototype: a tool that creates and posts faceless social media videos daily, with no user input beyond a topic.

That prototype became Faceless Video—a SaaS that now:

• Generates thousands of videos per day

• Serves 1.1 million+ users

• Powers channels with millions of views

• Earns over $1M ARR

• Is 100% built with no-code using Bubble

Discover the World’s Best Newsletters

Tired of low-value emails?
Get only the best — from AI breakthroughs and productivity hacks to startup strategies and marketing playbooks—handpicked newsletters from the smartest minds in tech, business, and beyond.

Building the App Without Writing Code

At first, they didn’t know if it was even possible.

They started by asking one simple question:

That was the whole MVP. A rough prototype that proved the concept.

From there, Jacob expanded the build using Bubble, which he describes as “programming in human language.” Instead of writing code, he pieced together workflows visually.

He didn’t stop at functionality. He added user logins, payment systems, a clean UI/UX, and scalability features—all without ever writing code.

And two years later, the entire business still runs on Bubble.

Why Bubble Was the Game-Changer

Jacob had no formal coding experience. That didn’t stop him.

He built the first MVP of Faceless Video using Bubble, a no-code platform that lets you build web apps through visual programming and workflows.

Bubble handled:

• Frontend and backend

• APIs and database logic

• Payment systems and user management

• Scalability, security, and performance

While many startups migrate off no-code once they scale, Jacob’s is still running on Bubble.

The product was simple, but it solved a real problem.

Users just had to choose a channel topic. From there, Faceless Video would script, generate, and post videos daily—entirely on autopilot.

Some of those videos have crossed a million views. And more than 1.1 million users have signed up.

It works because it saves time and delivers results.

Cheatsheet for Managing Your Time

The Marketing: Viral by Design

Building a product is one thing. Selling it is another. What set Faceless Video apart was a deep understanding of storytelling and distribution.

They didn’t reinvent the wheel. They just executed:

• SEO

• Paid ads

• Influencer collaborations

• Organic content

But it was their first ad—a $200 Twitter thread—that changed everything. It went viral, generating hundreds of thousands of views and early traction.

Even better? Influencers they never been contacted started promoting the app organically.

Word of mouth became one of their top acquisition channels.

Their formula:

• Spot the trend

• Build around it fast

• Craft clear, bold messaging

• Let the product do the rest

The Shift from Services to Software

Before Faceless Video, Jacob ran a marketing agency for musicians.

He helped artists promote their music and even managed to rack up millions of streams. But as he grew, he hit a wall: his income was tied to his time.

That experience shaped his thinking.

Software was the answer. SaaS allowed him to serve thousands of users simultaneously. And it gave him back control of his time.

What a Million-Dollar Day Looks Like

Today, running a SaaS isn’t about sipping drinks on the beach.

Jacob spends his days fixing bugs, cutting costs, shipping features, and managing systems.

For Alex, it’s a mix of content strategy, working with the team, and making sure growth doesn’t break what’s already working.

The Lessons: Advice from the Trenches

If Jacob and Alex could speak to their past selves, here’s what they’d say:

1. Build for Day One and Day 100,000
   Design your MVP assuming a massive user influx. Build infrastructure and pricing to handle it.

2. Don’t Marry Your First Idea
   Faceless was Jacob’s seventh attempt. Failing fast gave him space to find the winner.

3. Stay Bootstrapped (If You Can)
   Without VC pressure, they built lean, moved fast, and focused on value—not vanity.

4. Build What You Love
   Passion breeds endurance. If you love the work, you’ll survive the rough patches—and win long-term.

5. Leverage Your Old Skills
   Jacob’s music and marketing background gave them an edge in storytelling. Alex’s filmmaking instincts shaped their creative strategy.

Learn More About Jacob Seeger

Jacob’s story proves that you don’t need to be a software engineer to build something massive.

With tools like Bubble and AI, anyone with a sharp eye for trends and a drive to create can ship a business, validate it, and scale.

Because the next million-dollar idea might not come from code. It might come from you.

Transform Your Life

We Value Your Feedback

Was this featured story helpful? Rate it, and let us know how we can improve.